Like a lot of people, you’ve probably got at least bar of soap in a dish in your shower.
You always have. Don’t look now, but users of liquid soap are gaining on you.
Powered by the lure of exotic fragrances and the promise of skin-pampering ingredients, liquid soap, body wash and shower gel have steadily eroded the primacy of bar soap over the past decade, largely on the well-scrubbed backs of female consumers. (Men – 83 percent of them – still prefer bar soap.)
With the ever increasing usage of liquid soap on top of bar soap, bar Soap Manufacturers needs to pick up the pace and produce better bar soaps, in terms of its usage, design, fragrance, and quality.
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