New brands promoting New Zealand wool will start to appear on carpets going on sale in the United States in the next few months.
The two companies behind new strong wool initiatives have launched brands designed to lift consumer awareness about the benefits of using wool rather than synthetic fibres in carpets.
They specifically highlight the environmental and sustainability attributes of New Zealand-grown wool, all aimed at restoring prices and demand for the type of wool that makes up the bulk of this country’s production.
Wool Partners International, a joint venture between PGG Wrightson and a new farmer co-operative, has been signing carpet manufacturers in the United States to use its “Laneve” brand.
